Email Marketing Newsletter Inspiration from the Greatist Daily Part II

Hopefully you were inspired by last week’s post on the Greatist newsletter. In it we promised we’d tell you how you can apply some of the Greatist’s method to your own email campaigns. Get your pen and paper ready…

You can be a Greatist too! Greatist sets a ‘great’ example for sending very frequent emails (even weekly is considered frequent by most). If you currently practice weekly sending or are looking to send out emails on a regular basis, take a look at your email design and content.

Ask yourself a few questions:

  • Do my readers know when to expect this email? Choose a day of the week and time that they can count on receiving it – and keep it on time and on schedule.
  • Is my subject line and “From” name always the same?If you are sending out any emails aside from your frequent email, consider using a slightly different “From” name or preface your subject line with the same words each time. Readers will still recognize emails from you but will be able to filter the frequent ones easily. For example:
    • “From” name is different depending on type of email (recommended):
      ABCWidgets Weekly – Toy cameras are new trend!
      ABCWidgets – This week only – 40% off all toy cameras!
    • Subject line is different depending on type of email, with “From” name always being the same:
      ABCWidgets –Weekly News: Toy cameras are new trend!
      ABCWidgets – This week only – 40% off all toy cameras!
  • Am I surprising readers with the layout or design? Short of a major re-design (which you should have informed prior-to…) don’t re-arrange content or change colors according to the season or your mood. It probably won’t freak out your readers, but might annoy them. Consistency is key.
  • Am I sending the right message? Every company and industry is different when it comes to what to write and how to write it so my only suggestion is to look at your open and click-through rate over a period of time. Could you benefit from doing a cliff notes version of an article or is the intro-paragraph-read-more working just fine? Do large graphics that support your content work better than a couple little ones? Try some A/B testing over a couple sends and compare the results.

So don’t settle for being one of those mediocre email marketers. Follow the Greatist’s lead and become, well, great!

One Response to “Email Marketing Newsletter Inspiration from the Greatist Daily Part II”

  1. Consistency of look and feel of email newsletters is important. This helps a recipient remember your brand. If each one looks different they may be confused about who it is actually from.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: