Creating Culture in the Workplace

Swiftpage was founded by a fun-loving group of people. While they (and we) are passionate about what they do, they also understand the value of creating a workplace where employees feel important and don’t dread coming to work. While we don’t have the budget of culture greats like Apple and Google, we do our best to create a culture of value and fun. Here are some of our tips to create a culture of your own.

  1. Make it a priority. Companies with great cultures take creating culture seriously. They think about it when they make new hires, when they plan big meetings, when they look at their yearly calendar, and when they appropriate their budgets. In our case, we have a small budget but we are still able to do lots of little things to keep the Swiftie culture alive. Our CEO even created a Culture Club to make sure we are keeping our commitment to our culture.
  2. Think both big and small. Often companies think they can keep their culture alive with a yearly holiday party. To truly create and integrate a culture into your work place, you need to provide more than just a big event. For example, yesterday was National Play-Doh Day (true story). The Culture Club handed out Play-Doh and asked our Swifties to submit their best Play-Doh creations. At the end of the day we asked our team to vote on their favorite. You can see all of the entries here. The event cost very little and created an atmosphere of fun throughout the whole day. Small events or gestures like our Play-Doh day can go a long way in creating and maintaining workplace culture.
  3. Recognize employees. We all like to hear when we have done a good job. Consider creating an employee recognition program within your company. Ask other employees to nominate their coworkers when they know they have worked exceptionally hard or when they have gone above and beyond. Present a certificate or a small gift to the employees who are nominated.
  4. Give back. Become a company who values culture in the workplace and in your community. Look for opportunities to spread goodwill to the community around you by hosting a food drive, working on a Habitat for Humanity building site, collecting Toys for Tots, cleaning up a highway, etc.
  5. Lead by participation. It may sound small, but it’s a big deal. It is one thing for the leadership to say they value a company’s culture and another thing for them to actually buy-in. If you are a leader in an organization, lead by example in the cultural realm as well. Attend organized events when you can [heck maybe throw a little event of your own and surprise everyone], generously give compliments to team members, and be willing to spend a little company dough in the cultural department.

Those are our ideas. What about you? How do you create culture in your workplace?

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

2 Responses to “Creating Culture in the Workplace”

  1. Good information. Lucky me I came across your site by
    accident (stumbleupon). I’ve book-marked it for later!


  1. Lessons on Creating Culture from Zappos | Swiftpage Marketing Blog - October 30, 2012

    […] Swiftpage we strive to maintain a similar culture.  During interviews I tell prospective employees about our culture by explaining that we’re […]

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