We all know holiday marketing is highly valuable, but it can be a daunting task. Online shoppers in the U.S. spent nearly $37.2 billion during the 2011 holiday season, up 15% from 2010 according to comScore. To get you in the holiday (marketing) spirit, and spark your creative drive for this year’s strategy, we’ve compiled a list of 5 quick dos and don’ts.
Do: Set up a schedule for your emails and your goals – remember holiday gift purchasing starts as early as late October!
Don’t: Forget about post-holiday sales; once the busy holiday season dies down, many of your contacts will be in prime position for purchase.
Do: Make sure your goals aren’t all sales focused. You want to be able to easily evaluate the success of your campaign so consider open and click rates as possible indicators.
Don’t: Ignore promotions that you appreciate and consider applying that method to your business.