Make it to the Inbox: 3 Simple Tips to Boost Email Deliverability

Email deliverability is not as tricky as it sometimes seems. Follow these 3 simple tips and you will see a lot more of the inbox with your email campaigns.

List Cleanliness and Targeting
It all really does start with the list.  Check for common misspellings, review your last bounced report and remove those email addresses or contact the recipient by other means to get it right.  Target your messages to a smaller, more focused, relevant readership who are looking forward to receiving your communication.  Most importantly, only send to a list of people who gave you permission to send email to them and who wouldn’t question how you got their address.

Think Like a Spam Filter
Spam filters rely on Bayesian and Heuristic filtering which are just fancy words for different ways they will view your email.  These filtering techniques look for specific words, phrases and sentences along with overall content and email headers that seem fishy before making a decision to consider the email  junk.  Simply put, does your email content say what your subject line says?  Are your sentences coherent and without the words BUY! BUY! BUY!.  Use common sense and write your email in a way you wouldn’t be offended or surprised to receive. Spam filters will like your email more and ultimately so will your recipients.

Email Sign Up Welcome Messages
When someone signs up to receive an email from you, send a welcome message asking them to add you to their whitelist while you are still top of mind.  Reinforce what you will be sending them in future emails with the message in your welcome email. This is good practice and drives stronger brand affinity.  It also confirms their email address is legitimate if you do not receive a bounce.

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

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