Sometimes when we are in the midst of a marketing project we lose sight of the end goal. Peter Drucker does an excellent job of reminding us of the ultimate aim of marketing.
Questions to ask yourself:
- Have you ever run a marketing campaign that was so successful selling became superfluous? Dissect it a bit. What made it so successful
- If you haven’t run a marketing campaign that rendered selling superfluous, don’t worry, many of us haven’t. Think instead of one of your most successful campaigns. What made it so successful?
- Think about one of your least successful marketing campaigns and compare it to the more successful example. What were the major differences between the two?
- What areas of opportunity have you identified to apply to your next campaign?