A Marketing Moment: Inspiration for Today’s Marketers

Sometimes when we are in the midst of a marketing project we lose sight of the end goal. Peter Drucker does an excellent job of reminding us of the ultimate aim of marketing.

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Questions to ask yourself:

  1. Have you ever run a marketing campaign that was so successful selling became superfluous? Dissect it a bit. What made it so successful
  2. If you haven’t run a marketing campaign that rendered selling superfluous, don’t worry, many of us haven’t. Think instead of one of your most successful campaigns. What made it so successful?
  3. Think about one of your least successful marketing campaigns and compare it to the more successful example. What were the major differences between the two?
  4. What areas of opportunity have you identified to apply to your next campaign?

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

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