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10 Quick and Important Social Media Facts for Small Businesses

If you are a small business who still hasn’t jumped on the social media band wagon or if you have been questioning the benefits, these stats are for you. Social media is here, it’s staying, and small businesses will need to adopt it in order to survive.

    1. Americans spend more time on Facebook than any other site (source)
    2. 1 in 6 minutes spent online is on a social networking sites (source)
    3. 9 million+ small businesses use Facebook (source)
    4. 66% of online adults in the US use social media (source)
    5. Brands who post on Facebook at least 1x per day will reach 22% of their fans in a given week (source)
    6. 44% of SMB decision makers use social media (source)
    7. 50% of small business owners reported gaining new customers through social media – most notably through Facebook and LinkedIn (source)
    8. 51% of Facebook users and 64% of Twitter users are more likely to buy from the brands they follow (source)
    9. B2B companies with blogs generate 67% more leads per month on average than non-blogging firms (source)
    10. The BRANDFog 2012 CEO Survey says more than 82% of respondents are likely or much more likely to trust a company whose CEO and team engage in social media. (source)

Share your thoughts with us. How do you do social?

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

4 Responses to “10 Quick and Important Social Media Facts for Small Businesses”

  1. All very interesting points. And I feel it is only poised for growth.

  2. Nice points. How do you feel “sponsored posts” will change the Facebook game? The blogosphere seems to be in an uproar over the idea that you now need to pay to have a post reach all of your Facebook fans.

    • Interesting question, Julie. I think there is a possibility that many businesses(especially the small guys) will start posting less on Facebook and potentially reserve their posts for their most important information and deals. I know Facebook is trying to push everyone to Interest Lists, but I don’t see most users really taking the time to add businesses to their lists. Other businesses may just move to networks where they can participate without the cost. It will be interesting to watch what happens.

      What do you think will change?

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