The culture and atmosphere of a company is something that’s often overlooked, however, extremely important. One of the companies I got the pleasure of meeting at a Colorado Technology Association event a few years ago was Zappos. Many of us have ordered shoes, clothing or accessories from their website. As I learned more about Zappos, I found it interesting that their employee retention was very high and corresponded entirely with the way their culture was structured. They invite anyone for a tour of their call center floor because they want anyone and everyone to learn more from their example. Their employees can dress however they choose, decorate their cubical with whatever they want and overall their atmosphere is very relaxed. For those who are interested, the CEO of Zappos, Tony Hsieh, released a book about their culture and success… Delivering Happiness: A Path to Profits, Passion, and Purpose; A Round Table Comic.
At Swiftpage we strive to maintain a similar culture. During interviews I tell prospective employees about our culture by explaining that we’re truly the ‘work hard play hard type’. For example, I’ll set a high expectation for them to reach on a daily basis, however, they can then go take a break in our kitchen and play a round of foosball. We have actually established a Culture Club to ensure that as we grow, the culture that is so important and unique to this company is never lost. We’ve done everything from celebrating National Play-Doh Day (creating a competition for the best play dough sculpture) to blaring high energy music while everyone’s filing into a company meeting. Our culture is something our employees highly value and appreciate and it makes working hard an enjoyable job.
What can you do to increase retention and appreciation through your company culture?