11 Ideas for Content Creation Greatness

Originally published in the October 2012 Edition of the Thoughtspot Newsletter.

As one of our main content generators, I know the pain of regularly writing relevant content. I also know the many benefits of delivering relevant content to your audience. To help get you on the road to content creation greatness we’ve pooled our ideas for everything from finding topics to when to deliver your content.

Here are our 11 ideas for content creation:

Finding Relevant Topics

1. Ask the Audience
We all want to provide content our audience wants to read. To do that, we need to hear from them. Consider doing a survey or poll to find out about your audience’s interests and what they are most interested in hearing from you. Utilize tools such as the Swiftpage Connect Survey tool and social media polls to gain this valuable information. You may also want to check out Social Mention for a real time view of what is being said by and about your brand.

2. Look at Your Data
You have so much data, you probably ignore a big chunk of it or don’t look at any of it. Rather than ignore your data, use it to your advantage. Look at past emails, blog posts, social media posts and website searches to see what has generated the most interest in the past. Look for trends in the types of topics viewed the most often. Use your findings to generate new content about the topics your data reveals.

3. Check the Trends
While your users and data are excellent sources for content ideas, sometimes we need more. Try using tools such as Google Trends to see what search terms are popular in your industry. Subscribe to other businesses emails (i.e. your competitors) and blogs to keep up with what they are writing about. Use the trends to generate content that is sure to be noticed. Be sure to use your own words. Plagiarism is not looked upon fondly by anyone.

Don’t miss the other 8! Keep reading >

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.


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