FAQ Friday: What is an SPF Record and why do I need one?

When you send an email through a third party solution like Swiftpage Connect, you’re sending “from address” will be different than the actual address that the email is sent from since it’s sent from the third party’s servers. The ISP (internet service provider) of your email recipient will see the email is being sent from mail.xyzcorp.com, but it says that it’s coming from jon@acmecorp.com.

The ISP will reference your DNS and look to see if the sending server of mail.xyzcorp.com has permission to send with jon@acmecorp.com. If an SPF record is created authenticating the sending server to send on your behalf, the ISP will see the two domains as no different and no flags will be triggered as to whether your email is SPAM.

Have you created your SPF Record yet? Click here to request yours >

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

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