When you send an email through a third party solution like Swiftpage Connect, you’re sending “from address” will be different than the actual address that the email is sent from since it’s sent from the third party’s servers. The ISP (internet service provider) of your email recipient will see the email is being sent from mail.xyzcorp.com, but it says that it’s coming from email@example.com.
The ISP will reference your DNS and look to see if the sending server of mail.xyzcorp.com has permission to send with firstname.lastname@example.org. If an SPF record is created authenticating the sending server to send on your behalf, the ISP will see the two domains as no different and no flags will be triggered as to whether your email is SPAM.
Have you created your SPF Record yet? Click here to request yours >