Get Ready for Small Business Saturday on November 24

In between Black Friday and Cyber Monday is a special day to celebrate and support the small businesses in our communities. Small Business Saturday® was started by American Express in 2010 and has become a runaway success. Last year over 100 million people came out in support of small businesses.

If you’re a small business, here are some practical ways you can take part in this exciting day:

  • Get the Word Out: Download and use the free marketing materials created for you by American Express. You can even get 2 11×17 posters printed for free at FedEx locations.
  • Make Them an Offer They Can’t Refuse: Consider creating a special deal or event for the customers who come out on November 24. Put up signage in your establishment and send an email to tell your customers about your special offer.
  • Ask for Support: Even if you don’t have a special offer, send an email or two to your customers asking them to make your business a priority on Small Business Saturday®.
  • Support Other Little Guys: If you don’t have a brick and mortar location or aren’t a retail establishment, consider sending an email to your local customers in support of some of your favorite small businesses in the area. Let the businesses know you are offering your support.
  • Socialize Your Efforts: Follow Small Business Saturday® on Facebook. Share some of their posts with your followers to tell them about the day and how you’ll be participating. Use #shopsmall and #SmallBizSat tags on Twitter to join in the conversation and promotion.
  • Check with the Chamber: Many local Chamber of Commerce offices are helping to support the day. Check in with them to see how your business can be featured in their efforts.

We’ll be out and about on Small Business Saturday®! Comment below to tell us and our readers where we can find your small business.

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

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