7 Marketing Predictions and Trends for 2013

Originally published in the November 2012 edition of the Thoughtspot Newsletter.

“It is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future.” – Clay Shikry

We’re still a couple of years away from the 2015 of Marty McFly’s trip in the DeLorean, but some of us are stuck in the 1980s or worse, 1950s with our marketing ideas. It’s time for us to make our leap into the future of marketing. 2012 has taught us a great deal and 2013 looks like it will be a year marked by a quickly changing marketing landscape. We’ve pulled 7 of our predictions for 2013 and given you tangible advice to send your marketing into the future.

1. Mobile will surpass desktop.
Ericsson estimates there will be over 50 billion connected devices in circulation by 2020. It is also expected that 2013 will be the first year mobile online access will surpass desktop and laptop online access. (source) Smart phones and tablets are not just a trend, they are the new reality. Our marketing efforts need to acknowledge this reality with mobile friendly email campaigns and mobile versions of our websites and landing pages. We should look for ways we can advertise on mobile and even have apps developed for our businesses. Even traditional marketing efforts should be sprinkled with mobile touches such as QR codes.

2. Visualization will reign supreme.
We watched the rise of Pinterest and Instagram in 2012. Facebook’s purchase of Instagram further solidifies the importance of images and visualization to consumers. In 2013, find ways to make your content stand out by adding graphical interest. Turn quotes into images, take photos at tradeshows and events, and create infographics and videos. Adding visual aids will add impact and share-worthiness to your emails, social posts and other marketing efforts.

3. Personalization will become even more important.
“Personalized emails improve click-through rates by 14%, and conversion rates by 10%.” (source) Email marketing is just one marketing space where personalization will be key to success. Throughout our marketing campaigns we need to look for opportunities to segment and personalize for maximum effect. Personalization goes beyond including your recipient’s first name. Add personal touches with purchase history, demographics and past interactions. For example, you know someone just purchased an iPhone 4 case. You could send an email suggesting complimentary products. Consider investing in tools and platforms to allow you to make the most of what your data can tell you. Consumers are loyal to brands who take the time to know them.

Continue reading to see the other 4 tips >

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

3 Responses to “7 Marketing Predictions and Trends for 2013”

  1. Audrey

    Great Blog article.

    “Mobile will surpass desktop”

    Perhaps you could enlighten us how Swiftpage is addressing this with email marketing designed for mobile access?

    Thanks

    Jeff

    • Hi Jeff,

      Thanks for your comment. I don’t have all of the details, but I know mobile email readership is on our 2013 road map. I will touch base with our product development team to see if they can tell me more.

Trackbacks/Pingbacks

  1. Social Media in 2013 and What it Means for You | Swiftpage Marketing Blog - December 4, 2012

    […] recently shared our marketing predictions for 2013. In today’s Fast Company newsletter, CEO of Hootsuite, Ryan Holmes, shared his predictions […]

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