What Businesses Should Use Email Marketing?

Absolutely any business!  In many trainings I’ve done I’ve heard objections about there not being a need for use of email marketing within certain professional industries.  Common industries I hear objections for are:

  • plumbers
  • roofers
  • home inspectors
  • engineering companies
  • lawyers

I’ve seen success from all of the industries above when they use email marketing.  Email marketing consistently delivers one of the best ROIs in the marketing realm. In fact, the Direct Marketing Association shows an ROI of $40.56 for every $1 invested in 2011. They project that the figure will drop to $39.40 this year, when email will account for $67.8 billion in sales! Read more about the economics of email marketing here >

The Bottom Line: Email marketing is an extremely inexpensive way to build your business with very minimal effort, and we can all agree that’s a great thing these days!

What other businesses can you think of that should be utilizing email marketing but might not know it? What businesses would you like to receive email from?

About Kassi Johnson

Kassi has been enjoying her time working with Swiftpage since January of 2008. Kassi manages the Swiftpage Technical Support and Customer Care departments. When not working Kassi it typically spending her time practicing Nia, which she hopes to become an instructor in, or on the next adventure that Colorado has to offer her. In addition to finding extreme pleasure in working with Swiftpage she also enjoys spending time in the mountains, making jewelry, painting, spending time with her dog or playing racquet ball.

One Response to “What Businesses Should Use Email Marketing?”

  1. What’s great about email marketing is that it keeps your business top of mind. Email newsletters shouldn’t just include promotions. It’s an avenue to share your knowledge and become a trusted industry expert.

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