Last week, Twitter was abuzz with email marketing experts weighing in on the question: What will email look like in 5 years? You can check out the conversation or add to it with the hashtag: #emailin5years.
I thought it was an excellent question to ask and I quizzed our Executive Leadership Team to see what they thought. Below are some of their answers. We’d love to hear yours as well!
“I think in 5 years there will be email exactly as it is today. A place to go to read all of the messages from my trusted friends and business associates. I believe that there will be a way that will solve for spam. In addition, I believe there will be a significant amount of video and audio messages. It will be common place to leave a video message combined with power point like graphics. Collaboration among multiple people at different times will allow the mixture of data, images, video, audio and text for projects to be efficiently communicated.“ – Bob
“I think email is going to be what email is today. A very high ROI producing, cost effective marketing solution. I am sure we will see the $40 for every $1 spend steadily drop over the next 5 years but will still be quite effective. Just in the way Direct Mail still works today. I think we are going to see email be more automated in the systems that business’s use today and be sent on a one to one basis based on the interaction of the customer to that business or product. As more and more people start to use tablets and smart phones we will see a shift of what email is and how it is optimized for specific devices. That happens today but I think there will be a greater shift to mobile.” – Mike
“Efficiency will continue to grow in importance, and we will begin to see auto generation of timely and relevant campaigns based on customer purchase activity and social interaction.“ – Rowan
“Email will remain the backbone of business communication as it is today. Mobility has changed email consumption and will continue to do so over the next 5 years. My inbox continues to be my main source of information, whether it is coming from my social connections, business connections or personal connections. I see deeper and more aggregation of communication mediums being a stronger trend in the foreseeable future.” – Dan
“I think that with the younger generation that will start to enter the work force in 5 years, a new e-mail “language” will evolve. This generation is used to texting and Tweeting. They use different terms & acronyms to communicate with each other.” – Amber
“I believe that email will remain an effective B2B and B2C medium while personal relationships will move more and more to social and SMS.” – Matt
“I believe email will still exist as a means of communication in the work environment although I think checking your email on a computer will be obsolete and email will be spoken and not typed. I also think that personal email communication will be rare and most people will communicate via social media.“ – Lanae
What are your thoughts? Share them below!