With Christmas behind us, I thought it would be fun to do a little inbox review of some of the holiday emails we received over the past few weeks. Remember, it’s not too late to send your own Happy New Year’s email if you missed the holiday rush–just be sure to take some lessons from the emails below.
What Works: Really cool image that works with their brand. Nice incorporation of the logo onto the image.
What Doesn’t: No links or text in the email. Image only emails are generally not a good idea.
What Works: Beautiful and creative imagery (notice the ViaWest logo on the ornament?) Nice message.
What Doesn’t: The message was not included as alt text. So without the images downloaded, no message was visible.
What Works: Nicely designed header with a unique message. Thoughtful message and unique addition of donation to a charity in their customer’s name.
What Doesn’t: We would have liked a button or a more obvious call to action to their charity donation.
What Works: Creative imagery and incorporation of their brand into the message (Great Joy, and harmon.ie). A few opportunities to click through.
What Doesn’t: There is a lot of script text which is a little hard to read.
Deer Creek Animal Hospital
What Works: Good combination of a holiday message with a promotion.
What Doesn’t: No obvious call to action. With their promotion it would have been nice to click through to make an appointment for my pet.
What Works: Simple and to the point with a nice message.
What Doesn’t: The email is a single image with no text or links.
What Works: Creative graphic with their logo incorporated.
What Doesn’t: The message is small and feels detached from the image. The link is confusing and doesn’t really give the reader any direction as to what their are clicking through to.
What Works: Cool graphic with their branding ‘knitted’ in. Simple message and a clear call to action.
What Doesn’t: The graphic is really cool, but it is also really large which pushes the call to action way down in the email.
So there you have it! A sampling of some of the holiday emails we received. If you are going to send a Happy New Years email, make sure it has:
- Cool graphics or imagery
- Simple, thoughtful message
- Some sort of a call to action or link
- Text that can be seen even without images downloaded
And if you need a little help, reach out to our friends at Bright Peak Creative Services!
What do you think about our samples? Have a favorite?