Holiday Emails: What Works and What Doesn’t

With Christmas behind us, I thought it would be fun to do a little inbox review of some of the holiday emails we received over the past few weeks. Remember, it’s not too late to send your own Happy New Year’s email if you missed the holiday rush–just be sure to take some lessons from the emails below.

NEOZ Lighting
What Works:
Really cool image that works with their brand. Nice incorporation of the logo onto the image.
What Doesn’t: No links or text in the email. Image only emails are generally not a good idea.

NEOZ Holiday Email

ViaWest
What Works: Beautiful and creative imagery (notice the ViaWest logo on the ornament?) Nice message.
What Doesn’t: The message was not included as alt text. So without the images downloaded, no message was visible.

ViaWest Holiday Email

Photo Shelter
What Works:
Simple design with a short and sweet message. Cool navigation buttons to encourage click-throughs.
What Doesn’t: The logo up top feels a little out of place. Photo Shelter Holiday Email

Live Person
What Works: Nicely designed header with a unique message. Thoughtful message and unique addition of donation to a charity in their customer’s name.
What Doesn’t: We would have liked a button or a more obvious call to action to their charity donation.Live Person Holiday Email

Largo
What Works:
Pretty design with a simple message.
What Doesn’t: The whole email was a single image. No links or actual text in the email.Largo Holiday Email

Harmon.ie
What Works:
Creative imagery and incorporation of their brand into the message (Great Joy, and harmon.ie). A few opportunities to click through.
What Doesn’t: There is a lot of script text which is a little hard to read. harmon ie Holiday Email

Deer Creek Animal Hospital
What Works: Good combination of a holiday message with a promotion.
What Doesn’t: No obvious call to action. With their promotion it would have been nice to click through to make an appointment for my pet. Deer Creek Animal Hospital
Concur
What Works:
Simple and to the point with a nice message.
What Doesn’t: The email is a single image with no text or links.
Concur
Blytheco
What Works: Creative graphic with their logo incorporated.
What Doesn’t: The message is small and feels detached from the image. The link is confusing and doesn’t really give the reader any direction as to what their are clicking through to.Blytheco Holiday Email
Arctic Cat
What Works: Cool graphic with their branding ‘knitted’ in. Simple message and a clear call to action.
What Doesn’t: The graphic is really cool, but it is also really large which pushes the call to action way down in the email.Arctic Cat Holiday Email

So there you have it! A sampling of some of the holiday emails we received. If you are going to send a Happy New Years email, make sure it has:

  • Cool graphics or imagery
  • Simple, thoughtful message
  • Some sort of a call to action or link
  • Text that can be seen even without images downloaded

And if you need a little help, reach out to our friends at Bright Peak Creative Services!

What do you think about our samples? Have a favorite?

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

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