Marketing Moment: Find Your Missed Opportunities

In 2012 we brought brought you Marketing Moments to inspire you and cause you to pause and think. This year we’re changing it up to bring you real, tangible ideas you can use now.

We’re kicking off these new Marketing Moments with this example from Warby Parker. After a recent purchase Lindsey Weinig, our Director of Marketing, was directed to the page below. Warby Parker saw an opportunity with their Thank You page and ran with it. They included a nice Thank You message along with a phone number to call with questions [always a nice touch as no one likes to have to dig for phone numbers on websites].

What really makes this page stand out is the opportunity to share your purchase with your networks! Warby Parker saw an way to add something more to their thank you page and took it. They created messaging and imagery that inspires the customer to want to share. Just look at their default share message, “I just ordered a free Home Try-On from Warby Parker! It’s like an all-you-can-eat-buffet. But with glasses.” If I received that email or Facebook post, I would be intrigued, wouldn’t you?

Warby Parker Thank You Page

The beauty of what Warby Parker does here lies in the seized opportunity. They could have stuck with a generic Thank You page with no additional marketing efforts, but decided to try something unique and creative. We all of areas of our websites, emails, direct mail and even paper receipts with missed opportunities to gain new or repeat business. With a little creativity and research, we all can find our own opportunities to seize.

What do you think? Have you seen a great example of a seized marketing opportunity? Tell us about it!

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

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