Marketing Moment: People Like the Sound of Their Names

As Dale Carnegie suggested in his famous book, How to Win Friends and Influence People, “a person’s name is to that person the sweetest and most important sound in any language.” Studies have confirmed Carnegie’s principle over and over again.

Recently our Creative Director, Missy Bergen, forwarded me an email she received. Here is how the subject line appeared in her inbox:Email PersonalizationMissy said the email, “Definitely put a smile on my face.”

Using personalization in communication with customers can:

  • Make us more effective marketers
  • Increase brand loyalty
  • Create better customer engagement
  • Make customers ‘smile’

Keep in mind, while some personalization is beneficial, too much can make you sound overly salesy and cost you deals. Try a couple of different techniques in your emails and on calls to see how your customers best respond to you.

How can your company become more personal in your communication with customers?

Doing personalization well? Share with us in the comments below.

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

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