28 Days of Email Inspiration: Day 2

We love email…and we love sharing our passion with you. During the month of February aka the “month of love”, we will be featuring one email a day with tips, commentary and more from industry experts.

Day 2: Crate&Barrel Inspires with the Comforts of Winter

28Days_Day2_CrateBarrelSubject Line: Let it snow.
Industry: Retail, Kitchen and Home
Type of Email: Informational Featurette

Home cooks and interior design enthusiasts alike trust Crate&Barrel as industry experts and as their go-to store. Lindsey Weinig, our Director of Marketing, sent us this email with her thoughts.

“I like the entire ‘&’ campaign they’ve launched recently, but specifically this email really communicates what goes along with snowy winter days well. Their tie in of furniture options when you’re forced to stay put due to the weather is smart, and their inclusion of recipes makes it more enticing and even less sales-y.”

What else works well?
  • Rather than a sales email, the main call-to-action is a featurette about being “snowed in”.
  • Instead of the outmoded “Buy now” buttons, they chose to use “Get our recipe” call-to-actions to serve as relative freebies which complement their products.
  • Classic clean and crisp “Crate&Barrel” design.
  • Personalized “We’re in the neighborhood” information with the nearest store.

Swiftpage Connect Fun Fact: Did you know that Crate&Barrel inspired many of the Swiftpage Connect global email template designs?

Do you receive Crate&Barrel emails? What are your thoughts? Comment below or tweet us with #28DaysofEmailLove.

Need assistance with your email template? Contact our creative services division Bright Peak at brightpeak.com or 877-228-8377 option 3.

About Luke Siegle

Joining Swiftpage in July of 2010, Luke currently manages Bright Peak, the creative services division of Swiftpage. A Colorado native, he can be found outdoors skiing, fishing, or hiking. He also enjoys traveling and spending time with friends and family.

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