28 Days of Email Inspiration: Day 3

We love email…and we love sharing our passion with you. During the month of February aka the “month of love”, we will be featuring one email a day with tips, commentary and more from industry experts.


Day 3: Disney Email Inspires with Lone Ranger Email Image Slicing

S28Days_Day3_Disneyubject Line: Watch a Sneak Peek of Disney’s The Lone Ranger Game Day TV Spot‏
Industry: Retail, TV, Media, Movies
Type of Email: Promotional Announcement

If you are “grown-up” and still love Disney as much as when you were a kid – it is a good bet that you receive some sort of email from them. I generally receive an email from Disney about every week or two and open most of them. Why do I open them?

1. Love for the company.

2. I am interested in new products, movies, rides, etc.

3. As an email marketing enthusiast, I like finding the errors in their emails. As a whole, Disney does a great job with their design and marketing (including email marketing), however I find rendering errors while reading their emails via Hotmail/Outlook.com almost every time. Part of this is attributed to their consistent use of image slicing (breaking a large image into smaller images, then coding them to appear like the original image).

Following up on #3 above, let’s take a look at how the image slicing affects the email…

The main error in this email is the play button call-to-action is broken and a line appears in the middle. To fix this in your emails: make sure your image and table alignments match so they align exactly, otherwise you can experience similar results.

28Days_Day3_Disney_error

Have you seen an image sliced email without images automatically downloading? It looks something like this:

28Days_Day3_Disney_OFF

Main advantage to using image slicing: you don’t need to compromise your design to format into editable modular layout and the email will show the same as the original design.

Main disadvantage to using image slicing: non-editable format for future sends and having too many images can heighten spam settings and decrease deliverability.

Do you use image slicing in your email templates? Image slicing is a popular service through BrightPeak.com when users need to send out PDFs or print pieces as one-off sends and don’t need templates to be editable.

Feeling inspired? Tweet us with hashtag #28DaysofEmailLove.


Need assistance with your email template? Contact our creative services division Bright Peak at brightpeak.com or 877-228-8377 option 3.

About Luke Siegle

Joining Swiftpage in July of 2010, Luke currently manages Bright Peak, the creative services division of Swiftpage. A Colorado native, he can be found outdoors skiing, fishing, or hiking. He also enjoys traveling and spending time with friends and family.

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