Marketing Moment: Even Plain Text Emails Can Be Fun & Honest

After signing up for a service or email, we generally receive a confirmation email welcoming us to the service or email list. Lindsey Weinig recently sent me this one from CrunchBase. It’s clearly an automated plain text email, but it works. We especially like their sign-off: The Friendly CrunchBase Email Robot. They are honest about the automated email and have a little fun with the concept.

CrunchBase Email

When you are sending an automated email response, it doesn’t have to be dry. Keep the email short and sweet, like CrunchBase does, and find a fun way to be honest about the type of communication they are receiving. Putting a smile on a new customer or subscribers face goes a long way to build up your brand in their eyes. Remember, even automated plain text emails are part of your brand’s voice.

What are your thoughts on plain text emails? How do you make yours a fun?

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

3 Responses to “Marketing Moment: Even Plain Text Emails Can Be Fun & Honest”

  1. In some cases, simplicity is best. There’s no need to include more information than a friendly “thank you” in this type of automated message. The concept of having some fun with it works well too.


  1. Marketing Moment: A Little Something to Make them Smile | Swiftpage Marketing Blog - July 22, 2013

    […] you do a little something for your customers to make them smile? Maybe it’s changing up your automatically generated email, adding something funny to your packaging, printing quips on the back of your business cards or […]

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