About Luke Siegle

Joining Swiftpage in July of 2010, Luke currently manages Bright Peak, the creative services division of Swiftpage. A Colorado native, he can be found outdoors skiing, fishing, or hiking. He also enjoys traveling and spending time with friends and family.

3 Responses to “28 Days of Email Inspiration: Day 8”

  1. As a recipient I like getting emails that have the images and words linked that way if I want to know more about something I don’t have to go searching for how to get there. I think it’s also important that each one goes to the specific area of the website that it’s talking about versus all links going to the homepage of a website so that the recipient gets to the exact place they intended on getting to. This would increase sales, purchasing, getting the right information etc.

    • Kassi – I totally agree. Don’t make me work for the information. If I have to do a search after arriving on a website from an email, I immediately leave.

  2. Convenience is key when navigating emails and webpages. I agree with Kassi, when clicking on a link in an email and being sent to a web page that is cluttered, messy, and difficult to navigate it can cause the email reader to lose trust in your organization and stop reading your emails. The neat thing about Comcast’s email above is you have no doubt where you will be sent if you were to click on the pictures. It is well laid out and makes you curious enough to scroll horizontally.

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