Marketing Moment: ❤ Show the Love with a Heart Symbol in Your Subject Line ❤

We’ve been seeing hearts pop up all over our inboxes (see below for a list of some of the ones we have seen). In this season of love, have a little fun with your subject line and add a heart.

If you want to try the trend, here are the steps:

  1. Find a ♥ symbol you want to use from a site such as or from this Wikipedia article.
  2. Copy the ♥ symbol and paste it into your subject line. Be sure to copy the symbol itself, not the unicode.
  3. Send test emails to a variety of email clients and mobile devices to make sure it looks good. If a symbol is not supported by an email client or on a device, your recipients will see a ☐.

That’s it! Have fun showing the love, but be careful not to over do it.

Here are some of the ♥’s that have made their way to our inboxes:

♥ Valentine’s Day Crafts Kids Will Love ♥

Coral Crush: We ♥ This Color + 20% Off

Valentine’s Day ♥ Leather Event

We ❤ Romance: 50% Off, Sweets, Jewelry, Lingerie & More

Share the L♥VE – A guide to Vday Gifts

With ♥ From Gilt: 20% OFF + Tart, Emporio Armani, Tourneau Certified Pre-Owned Watches, Free Shipping: Safavieh Rugs, Maternity Tights & Dresses, Mulberry and More Start Today at Noon ET

❤ 50% Off Romantic 1-Hour Couples Massage + Aromatherapy & Glass of Wine

Find true ♥ at the end of a straw.

Daily Deals from the ♥

♥ Get a FREE $30 B&N Gift Card With NOOK HD!

We ♥ Procrastination: Last-minute flight deals

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

2 Responses to “Marketing Moment: ❤ Show the Love with a Heart Symbol in Your Subject Line ❤”

  1. I received one from Behr Paint: ♥ Get ready for Behr’s Pink and Red Color Sample Promotion! ♥. Very creative and festive!

    • Love it! I have been getting more and more hearts all week. I really like how they look on my iPhone. Anyone else have any to share?

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