28 Days of Email Inspiration: Day 13

We love email…and we love sharing our passion with you. During the month of February aka the “month of love”, we will be featuring one email a day with tips, commentary and more from industry experts.


Day 13: Inspired Invite by TripAdvisor

Subject Line: Shhh… exclusive invitation for you
Industry: Travel, Consumer Reviews
Type of Email: Invite

It never fails…the age old design advice “Keep it Simple” continues to work and is effective as ever.

28Days_Day13_TripAdvisorWhat Works:

  • ‘Exclusive’ subject line to increase open rates.
  • Upfront new branding for app so it is easily recognizable in the future.
  • Single call-to-action.
  • All text would be viewable if images were not shown.
  • Concise message and overall short length.

What’s Missing:

  • I don’t initially know if the restaurant app is to find restaurants or review them.
  • Web address. Is the new app a new URL or the same as TripAdvisor

Lesson: Take the guess work out of the email for your readers and supply pertinent information upfront.

Feeling inspired after today’s email? Tweet us with hashtag #28DaysofEmailLove or email us.


Need assistance with your email template? Contact our creative services division Bright Peak at brightpeak.com or 877-228-8377 option 3.

About Luke Siegle

Joining Swiftpage in July of 2010, Luke currently manages Bright Peak, the creative services division of Swiftpage. A Colorado native, he can be found outdoors skiing, fishing, or hiking. He also enjoys traveling and spending time with friends and family.

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