28 Days of Email Inspiration: Day 15

We love email…and we love sharing our passion with you. During the month of February aka the “month of love”, we will be featuring one email a day with tips, commentary and more from industry experts.


Day 15: iTunes Inspires to Dress Up Your Transactional Emails

Subject Line: Your receipt No.1440347…
Industry: Music, Multimedia
Type of Email: Transactional

28Days_Day15_iTunesiTunes teaches us transactional emails can be stylized and match your branding. Whether you send out invoices, receipts, updates, or order confirmations, make sure your emails all carry consistent aesthetics. Dressing up your transactional emails also shows your customer you care about your company, your services, and ultimately them. Professional transaction emails build creditability and trust for your brand. If you simply send a plain text email with one sentence for receipts, chances are it will end up in the spam filter and you will not have repeat business.

Transaction emails should include:

  • your logo
  • contact information
  • order details (name, quantity, price)
  • billing information (customer details and order numbers)
  • totals

You can also include suggestions or additional information that would be helpful to your customers.

Is there anything you would like iTunes to add to their emails?

Feeling inspired after today’s email? Tweet us with hashtag #28DaysofEmailLove or email us.


Need assistance with your email template? Contact our creative services division Bright Peak at brightpeak.com or 877-228-8377 option 3.

About Luke Siegle

Joining Swiftpage in July of 2010, Luke currently manages Bright Peak, the creative services division of Swiftpage. A Colorado native, he can be found outdoors skiing, fishing, or hiking. He also enjoys traveling and spending time with friends and family.

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