BIG NEWS: Swiftpage to Acquire Sage ACT! and Sage SalesLogix Businesses

Company Raises Significant Capital to Fund Acquisition and Fuel Growth, Global Expansion

Swiftpage, provider of the leading digital marketing platform for small business, announced it has reached an agreement with The Sage Group plc to acquire the Sage ACT! contact management and Sage SalesLogix customer relationship management (CRM) businesses. To finance the acquisition and to fund future growth and expansion, Swiftpage has raised significant capital from a group of partners that includes Sage and technology-focused private equity investment firm Accel-KKR.

Swiftpage President and CEO H. John Oechsle said the acquisition and new funding will accelerate the company’s strategy to deliver its digital marketing platform to small and medium-sized businesses worldwide. “Sage’s products are great complements to our own email marketing, social media marketing and contact management platform. Now, with direct access to these established CRM products, and with more technology and more resources, we’ll be in the strongest position to help our partners and customers deliver the tools that convert prospects, retain customers, and promote growth.”

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About Lindsey Weinig

Lindsey Weinig has been working for Swiftpage since April 2009. A day at Lindsey’s desk as a Marketing Manager includes a wide variety of marketing strategy, copywriting, customer experience, and design projects. When she is not working, Lindsey loves to play with her black lab, paint, cook, cheer on University of Wisconsin athletics, and explore the beautiful state of Colorado with her husband. You can reach Lindsey at lweinig@swiftpage.com.

13 Responses to “BIG NEWS: Swiftpage to Acquire Sage ACT! and Sage SalesLogix Businesses”

  1. Couldn’t be more devastated about the news

  2. Congratulations Swiftpage. you’ve come along way! Look forward to seeing what’s next for ACT! under your stewardship.

  3. The winners in this are Swiftpage, the ACT! & SalesLogix Teams, the ACT & SalesLogix Partner Community .. and of course the most important of all… the Customers!

  4. Congratulations. I believe it will be beneficial to the ACT and Saleslogix products and also will help these products to become more focus on their market with the knowledge of the Swiftpage people.

  5. Hi Audrey – is there any info on how support for and sales of ACT! will be done?
    (We’re a UK Sage Business Partner) Will it continue exactly as before?

    • Thanks for your question! Part of our acquisition will include the Support teams. We don’t anticipate any major changes to the current support structure.

  6. Oh – personally, i see it as a logical step for Swiftpage. Well done :0)

Trackbacks/Pingbacks

  1. FAQ Friday: What does Swiftpage’s acquisition of Sage ACT! and SalesLogix mean for me? | Swiftpage Marketing Blog - February 22, 2013

    […] now most of you have heard the big news about Swiftpage’s acquistion of Sage ACT! and SalesLogix. We also know the announcement my […]

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