28 Days of Email Inspiration: Day 17

We love email…and we love sharing our passion with you. During the month of February aka the “month of love”, we will be featuring one email a day with tips, commentary and more from industry experts.

Day 17: redbox Uses Bright Colors to Inspire

Subject Line: This week’s new releases‏
Industry: Retail, Video Rental
Type of Email: Notification

redbox emails are anything but boring. You’ll see a combination of caricatures, movie posters/covers, and ever-changing background colors. How do they make all these bright colors work? Note the use of an overall neutral grey background to contrast the brighter colors. This backdrop allows for use of bright colors without overwhelming the reader. redbox also uses negative white space for the sections of movies to allow the movies to stand out rather than having the covers compete with bright colors.


Do you use bright colors that aren’t necessarily in branded colors? Show us!

Feeling inspired after today’s email? Tweet us with hashtag #28DaysofEmailLove or email us.

Need assistance with your email template? Contact our creative services division Bright Peak at brightpeak.com or 877-228-8377 option 3.

About Luke Siegle

Joining Swiftpage in July of 2010, Luke currently manages Bright Peak, the creative services division of Swiftpage. A Colorado native, he can be found outdoors skiing, fishing, or hiking. He also enjoys traveling and spending time with friends and family.

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