Marketing Moment: Add a Little Old Fashioned to Your Marketing Mix

Last week my kids recevied Valetines from my aunt Amy. For those who don’t know, here in the great state of Colorado we have a city called Loveland. During February, you can take your letters to Loveland to have them mailed with their special postmark.

Here is the front of the envelope. Notice the hearts with the Valentine Station over the stamp:

Valentine Front

Valentine BackHere is the cute stamp on the back.
If you can’t read it, it says,
“A text, Twitter, or e-mail will do,
But not the same as a love letter from you.
From the ‘Sweetheart City’ on Valentine’s Day,
Sending wishes the old-fashioned way.”

I love the way Loveland takes an already special Valentine and adds a little something to it, making it feel extra special. It is a breath of fresh air in an increasingly digital world. While we can’t create our own postmarks, we can take Loveland’s old-fashioned concept and apply it to our own marketing mixes.

Here are some thoughts that come to mind. Share your ideas below!

  • Mail a handwritten letter or postcard to a select few of your best clients or customers thanking them for their business.
  • Have servers write a message, draw a small picture or sign the receipts before taking them to the table.
  • Talk to people who are waiting in your lobby or conference room. Friendly small talk is becoming a lost art.
  • Walk the streets where you live or work, knock on doors and meet your neighbors. Offer a coupon or discount for visiting your establishment.
  • Provide events for clients to meet you and your team face to face. Make them educational or social, giving them a benefit for attending.

What old-fashioned ideas would you add to the list?

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

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