28 Days of Email Inspiration: Day 19

We love email…and we love sharing our passion with you. During the month of February aka the “month of love”, we will be featuring one email a day with tips, commentary and more from industry experts.


Day 19: dish Authorized Retailer Inspires Us to Stay Out of Junk Mail

Subject Line: Save Over $860 with DISH
Industry: Retail, Cable/Satellite Provider
Type of Email: Sales

I found this email in my junk mail folder and it isn’t hard to tell why. Hopefully it inspires you to stay out the junk mail folder of your recipients.

  • The sender isn’t actually Dish Network, it is a “Dish Authorized Retailer”.
  • The subject line uses a symbol, numbers, capitalized letters, and spam-friendly words “Save Over”.
  • The email is made up of one entire image.
  • The email message includes spam buzz words like “Free Quote”, “FREE Service”, and “FREE Activation”.

28Days_Day19_DishAR

For more tips on how to avoid spam filters, click here.

Feeling inspired after today’s email? Tweet us with hashtag #28DaysofEmailLove or email us.


Need assistance with your email template? Contact our creative services division Bright Peak at brightpeak.com or 877-228-8377 option 3.

About Luke Siegle

Joining Swiftpage in July of 2010, Luke currently manages Bright Peak, the creative services division of Swiftpage. A Colorado native, he can be found outdoors skiing, fishing, or hiking. He also enjoys traveling and spending time with friends and family.

One Response to “28 Days of Email Inspiration: Day 19”

  1. In terms of subject lines, they should refrain from using dollar figures too!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: