We love email…and we love sharing our passion with you. During the month of February aka the “month of love”, we will be featuring one email a day with tips, commentary and more from industry experts.
Day 20: ancestry.com Inspires Us With Matching Header and Footers
Subject Line: Free Ancestry.com App: Make Discoveries Anywhere
Industry: Online Research
Type of Email: Announcement
One of the strongest design elements you can add to your emails is complementary header and footer areas. Ancestry.com is an excellent example of how to implement these elements. Matching footers and headers will allow your readers to easily navigate your content and makes your overall email more eye-appealing. It also helps define your body content and message. We particularly like the use of text and images in both the header and footer areas of this email. The header background draws subtle interest for the reader without overwhelming the reader with too much color or imagery.
Tips for Complementary Headers and Footers:
- Colors don’t have to match exactly but should be similar palette for cohesive design. Ancestry.com uses shades of light and dark green.
- Match the text colors.
- Include social networking in both places when appropriate.
- Have more text-heavy links in the footer areas so you don’t overwhelm your readers in the header.
- Match header and footer links from your website to have a cohesive user experience.
Feeling inspired after today’s email? Tweet us with hashtag #28DaysofEmailLove or email us.
Need assistance with your email template? Contact our creative services division Bright Peak at brightpeak.com or 877-228-8377 option 3.