28 Days of Email Inspiration: Day 22

We love email…and we love sharing our passion with you. During the month of February aka the “month of love”, we will be featuring one email a day with tips, commentary and more from industry experts.

Day 22: HowAboutWe Inspires Us to Use Clean Designs While Controlling Image Size and Balance Emails

28Days_Day22_HowAboutWeThe good: Clean, clear call to action in multiple locations. Beautiful imagery. Simple messaging.

The bad: What does this email’s main image tell me about the St. Regis in Aspen? That it is abandoned or peaceful? Here are some lessons to learn from this email:

  • Don’t make your images overly large because it can be difficult for readers to focus. Any larger and the image would overwhelm the rest of the email.
  • Include images where the content is relevant and eye-catching. Instead of including an empty street, include one that makes you want to visit the hotel such as a busy and fun street.
  • Balance your text and image ratio to drive more clicks. The image is so large in this email that the reader will likely never see the text and images at the bottom.
  • Use color at the top and bottom. Grey headers are boring – we would suggest including the colorful banner in both areas to engage readers.

Feeling inspired after today’s email? Tweet us with hashtag #28DaysofEmailLove or email us.

Need assistance with your email template? Contact our creative services division Bright Peak at brightpeak.com or 877-228-8377 option 3.

About Luke Siegle

Joining Swiftpage in July of 2010, Luke currently manages Bright Peak, the creative services division of Swiftpage. A Colorado native, he can be found outdoors skiing, fishing, or hiking. He also enjoys traveling and spending time with friends and family.

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