28 Days of Email Inspiration: Day 23

We love email…and we love sharing our passion with you. During the month of February aka the “month of love”, we will be featuring one email a day with tips, commentary and more from industry experts.


Day 23: USAA Inspires Us to Keep Banking Emails Simple

28Days_Day23_USAADon’t forget to thank your customers and tell them why you need them as well as why they need you. USAA does an excellent job sending a simple welcome email. Here are a few things we like:

  • Clear call-to-action button above the fold (although it needs color on the corners).
  • Message is clear and concise.
  • Overall, the email makes the recipient happy to be part of the bank.

Do you like the emails you receive from your bank?

Feeling inspired after today’s email? Tweet us with hashtag #28DaysofEmailLove or email us.


Need assistance with your email template? Contact our creative services division Bright Peak at brightpeak.com or 877-228-8377 option 3.

About Luke Siegle

Joining Swiftpage in July of 2010, Luke currently manages Bright Peak, the creative services division of Swiftpage. A Colorado native, he can be found outdoors skiing, fishing, or hiking. He also enjoys traveling and spending time with friends and family.

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