Marketing Moment: The Year of Twitter?

Many marketing experts are calling 2013: The Year of Twitter. Big name marketers certainly seem to have latched on to the idea:

  • During the Super Bowl, Twitter was mentioned in 50% of the commercials (source)
  • The Grammys pushed Twitter throughout the show and told viewers to use #Grammys for conversations and commentary about the event
  • While not as blatant, last night the Oscars also showed their hashtag (#Oscars) on the screen throughout the evening
  • I’ve personally noticed more hashtags on the direct mail pieces I receive and more social contests and promotions asking me to tweet a picture with a certain hashtag

So what does that mean for those of us who work for smaller companies?

It means we need to take a hard look at Twitter to see how we can capitalize on the latest marketing movement. Here are a few brief ideas to get you started:

  • Pulled this morning and it's clear that Oscars related topics are trending.

    Pulled this morning and it’s clear that Oscars related topics are trending.

    Try creating and using your own hashtag for your next promotion. Use it in tweets you send out, on printed pieces and in email communications

  • Pay attention to the topics trending on Twitter. Find ways to participate in the conversation when it makes sense with your business or offering
  • Update and add to your following list. Find out who is influential in your industry and role and add them to your following list.
  • Use Twitter as a search tool to discover conversations about topics within your industry. Insert yourself and your offerings into conversations to promote your brand.
  • Respond to Tweets your business is tagged in. Many of the big brands are not very socially responsive (source). Smaller companies have a real advantage here.

We also recently wrote a post about Twitter for small businesses. Check it out for even more ideas to make use of Twitter for your business >

What thoughts or ideas would you add? How is your business using Twitter?

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

One Response to “Marketing Moment: The Year of Twitter?”

  1. If a small business is wanting to promote an event, hashtags are a great idea. It allows participants to communicate with each other and learn of news surrounding the event. I have seen many live Twitter feeds on display at several events recently.

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