FAQ Friday: I want to start a blog. Do you have any blog templates?

We have talked a lot about how having a blog for your business is important. With many calling 2013, The Year of Content, there is no better time to start a blog. In fact, B2B companies with blogs generate 67% more leads per month on average than non-blogging firms (source). Check out some of the free blogging programs such as WordPress, Tumblr and Blogger to host your blog. It is even better if your blog can be hosted on your website to increase traffic there.

Now, about those templates. We have been receiving a lot of interest in blogging internally so I whipped up 5 blog templates to help our new bloggers get started. I’ve posted them here for you today. I hope they are helpful as you begin your blogging journey.

Blog Template 1: The Basic

Headline/Title: Goal is to grab attention to get people to keep reading. Should also include common search term(s) when it fits.
Opening: 3-4 sentences about the post
Subheadline: What’s next in the article?
Content Block: 3-5 sentences of helpful or descriptive info
[Repeat subhead/content block up to 5 times]
Conclusion & Call to Action: Wrap up the article and invite them to comment or take a specific action.

Blog Template 2: The Researched Piece

Headline/Title: Goal is to grab attention to get people to keep reading. Should also include common search term(s) when it fits.
Central Theme and Objective Statement: Why are you writing and what are you writing about? Draw them in with a quote or quip about your research.
Research Content Block: Summarize recent research and add commentary about your conclusions. Include link to sources. Break into up to 3 paragraphs if needed.
Apply This Content Blog: 3-5 sentences on how to apply learnings from the research
Conclusion & Call to Action: Draw final conclusions from the research and invite comments with a question.

Blog Template 3: The List

Headline/Title: Goal is to grab attention to get people to keep reading. Should also include common search term(s) when it fits.
Brief Introduction: Give an overview of the list topic and include a sentence to entice the reader to continue to read the list.
The List: Break down your list of tips or facts into a bulleted or numbered list. Include 1-2 sentence descriptions of the tip or fact if needed.
[Optional] What this List Means to You: 3-5 sentences on how to apply the learnings from the list to their business.
Call to Action: Invite readers to comment with their additions or suggestions to the list.

Blog Template 4: The Thinker

Headline/Title: Goal is to grab attention to get people to keep reading. Should also include common search term(s) when it fits.
Though Provoker: Provide an engaging story, question or new idea for the reader to mull over. Use simple sentences. Provide questions for the reader to think about or possible conclusions to questions/theories you raised.
Call to Action: Invite readers to chime in with their thoughts or theories.

Blog Template 5: The How-To

Headline/Title: Goal is to grab attention to get people to keep reading. Should also include common search term(s) when it fits.
The Why: Use 2-3 sentences to tell the reader why they want to know how to perform this how-to.
The Steps: Break down the tutorial into as few steps as possible. Use bullets or numbers to make it easy to scan. Use no more than 2-3 sentences per step.
Call to Action: Invite readers to share their experiences as they try the how-to or ask additional questions.

What other blogging questions or ideas do you have? Share them with us!

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

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