10 Tips to Write Better Email Content Today

Originally appeared in the March 2013 edition of the Thoughtspot Newsletter.

One of the hardest parts of email marketing is generating content email subscribers truly want to receive. Emails without interesting and relevant content will quickly be disregarded. We want to help you generate content for emails which will have an impact on your readers.

Here are 10 tips to help you generate open-worthy email content:

Have a Conversation
Email recipients immediately pick up on sale pitches. Keep the pitch out of your email and instead talk to your recipients as you would talk to a friend or a new acquaintance. Use familiar language and a conversational tone to really draw them in.

Give Them Something They Can Use
Many people sign up for email newsletters in hope of receiving tips and tricks they can apply quickly and easily (much like the tips you are reading from us). Try to share quick tips with easy applications in your email content. Use your tips to suggest product usages to drive customer retention and brand loyalty instead of just pitching your product.

Bring Them Back to School
We know our products and services better than anyone. Unfortunately, we often assume our users understand our products and services at a higher level than they actually do. Use some of your email communication to educate your customers on how to use your products, complimentary services you offer and even unusual uses for your products. As your customers become better users, their commitment to your company deepens.

Minimize the Industry-ese
Every industry has a specific language that is well understood within the industry, but outside of the industry sounds like a foreign language. Minimize the use of industry jargon and opt for words and terms understood by anyone.

Listen to What They Want
Email subscribers tell you a lot without saying anything. Their opens and clicks give you valuable insight into where their interests lie. Analyze your reports to see if certain types of content are more popular than others and tailor your messages with similar content. We also suggest asking your recipients what they would like to receive from you one or two times a year with a simple customer or subscriber survey.

There are the first 5. Continue reading to see the last 5 >

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

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