FAQ Friday: What are some common spam triggers?

Avoiding being labeled as spam is an important consideration for all email marketers. We wrote one of our top 10 lists about avoiding spam in February, but you continue to ask for more tips, so we will continue to deliver. Here are a few common triggers to keep in mind as you compose your emails.

  • Junk MailOveruse of exclamation points & other punctuation!!!?!?!!!!
  • Using bad HTML code. This often comes by copying ‘HTML’ from a Word document
  • Using too many colors and fonts in your text areas
  • Sending an email with a single image and no text
  • Surprisingly, using “Dear: before the recipient’s name in your greeting

Whenever you send an email, we recommend you send your final email through a Spam Checker before blasting it to your whole list to do one final check for spam triggers.

What other triggers have you heard of of? Share them with us!

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.


  1. Make it Work! Best Practices for Creating Custom HTML Email Templates | Swiftpage Marketing Blog - May 1, 2013

    […] FAQ Friday: What are some common spam triggers? […]

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