Avoiding being labeled as spam is an important consideration for all email marketers. We wrote one of our top 10 lists about avoiding spam in February, but you continue to ask for more tips, so we will continue to deliver. Here are a few common triggers to keep in mind as you compose your emails.
- Overuse of exclamation points & other punctuation!!!?!?!!!!
- SHOUTING AT YOUR READERS BY USING ALL CAPS, ESPECIALLY IN THE SUBJECT LINE
- Using bad HTML code. This often comes by copying ‘HTML’ from a Word document
- Using too many colors and fonts in your text areas
- Sending an email with a single image and no text
- Surprisingly, using “Dear: before the recipient’s name in your greeting
Whenever you send an email, we recommend you send your final email through a Spam Checker before blasting it to your whole list to do one final check for spam triggers.
What other triggers have you heard of of? Share them with us!