An Email Marketing Lesson from #SXSW – Grow Your List

SXSW took place earlier this month. It is arguably the best conference for digital and interactive businesses. SXSW calls it, “most energetic, inspiring and creative event of the year,” and they are right. Here is one idea you can apply to your email marketing efforts inspired by my time at SXSW. We have a couple more coming next week.

Growing Your List and SXSW

At SXSW, you need a badge or a ticket or some form of registration to get into everything. At the entrance to each panel, session and even party you’re asked to show ID, or scan your badge. While the motivations for this are many-crowd control, exclusivity, etc., a big bonus for those hosting and sponsoring these events is the opportunity to grow their contact lists. I.ve already received countless emails from different organizations and companies thanking me for joining them at various events.

Business CardWhile SXSW is a huge conference and people don’t always walk around with scannable badges, it’s a good reminder that there are a lot of easy to implement and minimally intrusive tools already out there to help you organically grow your contact list. Consider how you can implement electronic registration for your next event using a simple webform on a tablet, laptop or smartphone. Make sure to ask for email addresses in the process! You can even try the old business card in a fishbowl method with a sign telling people you will be using their email addresses for marketing. Not only will you grow your list, but you’ll be adding valuable contacts who are actually interested and taking action to attend your events. Further, you’ll have the opportunity to follow-up and thank them for attending.

Stay tuned to the blog next week for another inspiration from SXSW!

Did you go to SXSW? What was your favorite takeaway?

About Reilly Flynn

I'm a: Digital Marketing Account Manager, Technology Enthusiast, Colorado transplant, Avid traveler, and a few other things depending on the day.

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