We did some serious number crunching as we looked at all of our send data from 2012. We even compared it to our 2011 data. Below are some of our most interesting and most helpful discoveries as you are planning your email campaigns in 2013.
- Total Email Blasts: 500,570
- Total Emails Sent: 575,370,176
- Most Popular Day to Send: Tuesday
- Most Popular Time to Send: 10:00-10:59 a.m. Mountain Time
- Highest Open Rates by Month: December
- Lowest Open Rate by Month: February
- Highest Open Rate by Day: Thursday
- Lowest Open Rate by Day: Saturday
- Highest Open Rate by Time of Day: 4:00-4:59 p.m. Mountain Time
- Lowest Open Rate by Time of Day: 4:00-4:59 a.m. Mountain Time
- Open rates trended up from Q1-Q4
- The most emails were sent in March in 2011 and May in 2012.
- The least emails were sent in January in 2011 and December in 2012.
- Largest Single Email Blast Sent: 155,673
- Largest Single Send: 157,447
So what does this mean for you?
Well, we always say you need to find out what works best for your recipients. While that is absolutely still true, here are some general conclusions we can draw from looking at our send data:
- You all sent a lot of emails on Tuesdays. Explore trying a different day of the week to compare your results.
- The most popular time to send was 10:00-10:59 a.m. Mountain Time, but most emails were opened later in the day. Experiment with sending later in the day to see if you notice a bump in your open rate.
- The highest open rates were in December, but you sent the least number of emails in December. December is a wonderful time for last minute sales and promotions, post holiday deals and to tell your customers how much you appreciate them. Make the most of the month and send away!
- Open rates rose throughout the year. Well done! We hope that means you are keeping up with the advice we regularly dole out on the blog and in our Thoughtspot Newsletter.
So there you have it, our 2012 Year in Review! Which discoveries most surprised you? Which line up with the way you do your email marketing?