Being a Denver based company, most of us root for the Colorado Rockies. This morning, I received the email below from Papa Johns Pizza with the subject line, “When the Colorado Rockies win, YOU win 40% off your online order!” I have seen other companies offer deals after sports team win as well and I love the idea.
So how can you implement it?
1. Pick one of your local sports teams to follow.
2. Decide on the type of deal you will offer such as a % off, $1 off for each 10 points scored or give a free item with purchase after a win.
3. Create an email template so you are ready to announce the deal after the next win.
4. Include easy redemption instructions and a promo code if applicable.
5. Wait for your team to win and send away!
What other marketing ideas do you have? Share them with us and we might feature them in a future Marketing Moment post!