We frequently get asked about deliverability. Getting to the inbox is not only the goal, it is necessary for any success. Here are 5 tips to help your emails make it to the inbox.
1. Set up an SPF record.
SPF (Sender Policy Framework) is one way to help decrease the likelihood that your emails will be rejected as Spam. SPF Records are especially important when you are using an email service like Swiftpage Connect to send emails on your behalf. Using an SPF record essentially tells the email recipient that you are who you say you are. Our Support team can easily set up an SPF record for you, just click here to get started. Once your SPF record is setup on the Swiftpage Connect side, you do need to take a few simple steps to implement it on your domain. The Support team will send you these simple instructions once your SPF record is setup.
2. Send emails to test accounts to check delivery.
Before blasting our emails to the entire list, we regularly send tests of our emails in major email clients such as Outlook 2003, Outlook 2007, Gmail, Hotmail, and Yahoo. Sending tests to the major email clients not only shows you what your email looks like in each client, it also can show you whether your email lands in the inbox or is flagged as spam. To help with accurate testing don’t add your email address as a safe sender in the various email clients. To expedite the testing process, check out the email analysis service offered by Bright Peak.
3. Ask recipients to add you to their whitelist.
Staying out of the junk mail folder can be as simple as regularly asking your recipients to add you to their safe sender list. Each email client has a slightly different method to ‘white list’ your email, but most users are able to figure it out quite easily. In general if your email address is in their contact list OR they have listed you as a safe sender, your email will find the inbox every time.
4. Remove inactive subscribers from your list.
An inactive subscriber is anyone who hasn’t opened and/or clicked on your emails in the past 6 months to a year. The idea of removing contacts from your list can feel disheartening, but inactive subscribers are more likely to flag your email as spam. Before taking them off of the list, send an email to your inactives asking if they would like to continue to receive your communications. If they don’t respond, take them off the list.
5. Design your email to show that you are a trusted brand.
Recipients want to easily be able to identify who is sending them an email. Effective email layouts typically include a logo in the upper left corner and a consistent look and feel with each email received. Swiftpage Connect automatically includes your company name and address in the email footer which is another indicator that you are who you say you are. Sending your emails from a consistent email address also helps with recognition.
We would love to hear from you if you have any questions about deliverability or something else you’d like us to cover in a future FAQ Friday post. Comment below!