FAQ Friday: What are some ways I can split test my emails?

Split testing is a great way to determine pieces of your email which work and those that could be improved. We recommend split testing on almost every email campaign you send. Here are some ways to split test your emails:

  1. Subject line variations – Try using numbers, symbols and changing up your language to see which subject line gets the most opens
  2. Call to action – Compare a button and a text link to see what gets more clicks. Try using different call to action words on your buttons to see which generates more clicks.
  3. Headlines – Play with the language in your headlines to see which generates the most interest.
  4. Product Images – Does one image of a product entice more people to buy? Try using a different product shot in your split tests to find out.
  5. Layouts – Try sending the same email but in different layouts and compare your results.
  6. Days and Times – Is your email better received on Tuesday or Wednesday? How about 9 a.m. or 7 p.m.? Try out some variables to see what your audience best responds to.
  7. Content – Try sending two different versions of content or two different offers and watch to see which gets the best response.

What other split testing ideas do you use? Tell us!

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About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.


  1. Top 10 Tips for Testing Your Email | Swiftpage Marketing Blog - May 16, 2013

    […] FAQ Friday: What are some ways I can split test my emails? […]

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