Split testing is a great way to determine pieces of your email which work and those that could be improved. We recommend split testing on almost every email campaign you send. Here are some ways to split test your emails:
- Subject line variations – Try using numbers, symbols and changing up your language to see which subject line gets the most opens
- Call to action – Compare a button and a text link to see what gets more clicks. Try using different call to action words on your buttons to see which generates more clicks.
- Headlines – Play with the language in your headlines to see which generates the most interest.
- Product Images – Does one image of a product entice more people to buy? Try using a different product shot in your split tests to find out.
- Layouts – Try sending the same email but in different layouts and compare your results.
- Days and Times – Is your email better received on Tuesday or Wednesday? How about 9 a.m. or 7 p.m.? Try out some variables to see what your audience best responds to.
- Content – Try sending two different versions of content or two different offers and watch to see which gets the best response.
What other split testing ideas do you use? Tell us!