Everything You Need to Know to Fast Track Your Social Media

Originally published in the June 2013 edition of the Thoughtspot Newsletter.

You probably already know your business needs to be social, but sometimes the playing field can appear overwhelming and time consuming. We’ve taken some time to tell you about the major social media players and given you some tips to use them effectively so you can decide what will work best for your business.

1. Facebook

Facebook receives about 750 million unique visitors every month from people all over the world. Chances are, if your customers are on a social network, it’s Facebook. Creating a business page on Facebook is free and relatively easy. To get a feel for a Facebook business page, check out Swiftpage Connect’s. While you’re there, give us a like.

Did you know: 90% of local searches say they use Facebook to find local businesses online? (source).

Facebook Tips:

  • Try to post daily on your page
  • Link to your blog articles, new website content or videos
  • Run a special promotion or sale just for Facebook followers
  • Respond quickly to Customer Service posts… both the good ones and the not so good ones.

2. Twitter

With over 500 million users and 200 million active users (source), Twitter is another important social media player. Twitter is a form of micro-blogging, allowing posts of no more than 140 characters. Businesses on Twitter engage users by providing links to interesting and relevant content, offering promotions, and providing support.

Did you know: Tweets with hashtags receive two times more engagement than those without hashtags? (source) Learn more about hashtags in this blog post.

Twitter Tips:

  • Try to tweet at least once a day to stay engaged with your audience
  • Engage Twitter users by providing links to interesting and relevant content, both your own unique content and other’s applicable content
  • Pictures are well received on Twitter, so tweet pics from events you attend or host
  • Respond quickly to any customer issues on Twitter. Try to drive them ‘offline’ as it can be hard to answer questions in 140 characters
  • Try to keep your tweets even shorter than the 140 character limit to make room for retweets

3. LinkedIn

LinkedIn is a network to connect professionals and businesses. It now boasts about 200 million users worldwide (source). Designed for networking, LinkedIn still gives businesses some interesting opportunities. LinkedIn is a must for businesses whose business is primarily B2B.

Did You Know: More than 2.9 million companies have LinkedIn Company Pages. (source)

LinkedIn Tips:

  • Create a Personal Profile AND a page for your business
  • Consider using the Groups feature if you have a product or service which generates a lot of questions or conversations
  • Post to your business page regularly with company updates, job openings and new content

We’ve got more tips! Keep reading >

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About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

Trackbacks/Pingbacks

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