Marketing Moment: The Magic of a Coupon

We have all seen the buzz surrounding couponing this past year with shows such as Extreme Couponing on TLC. While I am not an extreme couponer, I do appreciate a deal now and then.

A few weeks ago, we took our kids to a free event in our city. They received a lot of giveaways, including a coupon to a new family restaurant in our area, Pizza Doodle. Pizza Doodle boasts good pizza, a family friendly atmosphere and a kids play room so adults may get a few words in over the meal.

After receiving the coupon, we decided to go check it out. We had a great experience and our kids really enjoyed themselves as well. The big bonus of the night was the conversation my husband and I got to have while our kiddos played.

PizzaSo why did we go? Honestly, without the coupon I am not sure we ever would have heard of or seen this restaurant. The coupon had enough information and enough of a deal to draw us in. Plus, it was handed out at an event targeted at our demographic.

And what has happened since? We have been back sans coupon AND we have told many friends and family members about Pizza Doodle. Our kids ask to go regularly and we have become comitted customers.

While coupons won’t always make sense and don’t work for every business, they are certainly  looking at and trying for your business.

Tell us how you use coupons to draw new customers to you!

Enhanced by Zemanta

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

Trackbacks/Pingbacks

  1. Interesting Small Business Stats and Facts | Swiftpage Marketing Blog - June 19, 2013

    […] Marketing Moment: The Magic of a Coupon […]

  2. 7 Check Points for Mid-Year Marketing Wellness | Swiftpage Marketing Blog - June 26, 2013

    […] Marketing Moment: The Magic of a Coupon […]

  3. Marketing Moment: Talk to Us to Win! | Swiftpage Marketing Blog - July 29, 2013

    […] Marketing Moment: The Magic of a Coupon […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: