While reading through my blogroll this week, I found a gem from Copyblogger about email marketing. We keep hearing email marketing is dead or dying, but evidence just doesn’t line up with that assertion.
According to the Direct Marketing Association:
- Email marketing ROI in 2012 was $28.50 for every dollar spent! That’s the highest of any direct marketing medium.
- $67,800,000,000.00 in sales was driven by email marketing in 2012!
So, email marketing is not dead, it’s all in how you use it.
“All of us are far too familiar with email newsletters that waste our time, pitches that annoy us, and downright spam. Those don’t work. What works is a value exchange — your valuable information for your prospect’s valued time. Your subscribers need to know they can trust you … that you’re not a soulless self-promoting spam-bot.“– copyblogger
The question of the day is: How do you provide value to your customers and prospects? Think about it. We send, send, send, but do we ever stop to think about what value we are providing? Not usually.
The emails I regularly open are the ones that I know will give me something of value… a workout tip, a new recipe, a high-value coupon or discount, new knowledge or research, etc. I skip over the emails that don’t provide some sort of value to me. I would wager you do the same. Therefore, take a look at your email marketing from your recipient’s eyes and look for the value… once you nail it, start watching the ROI roll in.
How do you provide value in your email marketing? Tell us your tips and ideas!