Marketing Moment: Email Marketing Still Works if You Do it Right

While reading through my blogroll this week, I found a gem from Copyblogger about email marketing. We keep hearing email marketing is dead or dying, but evidence just doesn’t line up with that assertion.

According to the Direct Marketing Association:

  • Email marketing ROI in 2012 was $28.50 for every dollar spent! That’s the highest of any direct marketing medium.
  • $67,800,000,000.00 in sales was driven by email marketing in 2012!

So, email marketing is not dead, it’s all in how you use it.

“All of us are far too familiar with email newsletters that waste our time, pitches that annoy us, and downright spam. Those don’t work. What works is a value exchange — your valuable information for your prospect’s valued time. Your subscribers need to know they can trust you … that you’re not a soulless self-promoting spam-bot.copyblogger

The question of the day is: How do you provide value to your customers and prospects? Think about it. We send, send, send, but do we ever stop to think about what value we are providing? Not usually.

The emails I regularly open are the ones that I know will give me something of value… a workout tip, a new recipe, a high-value coupon or discount, new knowledge or research, etc. I skip over the emails that don’t provide some sort of value to me. I would wager you do the same. Therefore, take a look at your email marketing from your recipient’s eyes and look for the value… once you nail it, start watching the ROI roll in.

How do you provide value in your email marketing? Tell us your tips and ideas!

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About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

5 Responses to “Marketing Moment: Email Marketing Still Works if You Do it Right”

  1. Dear Audrey;

    “Email marketing ROI in 2012 was $28.50!”
    Please explain this, it doesn’t make sense when standing on its own.

    Love your marketing blog, always thought provoking.
    I am so glad you and yours bought Act!
    Alex Caldwell

    • Alex – You are right! It should be $28.50 for every dollar spent. Updated above!

      I am so glad you like our blog. If you have any topics you’d like us to explore, please let me know!

Trackbacks/Pingbacks

  1. Top 10 Tips for Customer Service That Wows! | Swiftpage Marketing Blog - July 11, 2013

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  2. Top 10 Email Marketing Ideas for Restaurants | Swiftpage Marketing Blog - July 25, 2013

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  3. Top 10 Reasons to Integrate Your Email Marketing with Your CRM | Swiftpage Marketing Blog - August 1, 2013

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