FAQ Friday: What is the average email open rate?

Open rates are an important metric to track as you look at the success of your email campaigns. We suggest you review your reports about 1 week after send. We also suggest you email yourself a copy of your results to compare to future sends. All that said, you want to know about the average open rates, right?

ReportScreenshotEarlier this week, ClickZ reported on the latest email marketing findings from Epsilon. The average open rate across all industries is 31.1% this quarter. The 2012 Q4 figure was only 27.4%. They also said this is the highest open rate since Q3 2006!

This is great news for email marketers. If you open rate isn’t that high, don’t worry. Most still land between 20% and 30%. Keep in mind that all email service providers are only able to track opens when images are downloaded. If your open rate is lower than average, try adjusting your subject lines, email content and your email design.

What other questions do you have for us? Share them below and we will try to answer them in a future FAQ Friday post!

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

One Response to “FAQ Friday: What is the average email open rate?”

  1. theactman22@gmail.com Reply July 26, 2013 at 10:15 AM


    Laugh, Smile & be Happy

    David Moran Consultant (908) 528-0428

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