I found this advertisement for the state of Wyoming in my Sunday paper. The imagery immediately grabbed my eye and I picked it out of the crowd of advertisements. The piece is creative, visually pleasing and has a unique call to action on the back. Here’s a peek at it:
Most of us won’t be advertising in the Sunday paper, but we can still take some marketing tips from the great state of Wyoming (or at least their tourism board). Whether you are designing a print piece, email or something else, here are a few tips taken from this piece:
- Clean design is good design. Don’t clutter the page with too much text or too many images. White space = good
- Use fewer colors. Much like the tip above, pick just a few colors and allow them to shine on the page.
- Create a clear call to action. I love the Wyoming To-Do list with dates, descriptions and URL where I can find more info. It gives me a clear idea of what to do with this piece.
- Have fun with it. Sometimes we take ourselves and our businesses too seriously. Spend some time thinking of what makes you unique and play it up.
What other marketing ideas can you draw from this piece? Share them with us!