Marketing Moment: Creativity In the Folds of the Sunday Paper

I found this advertisement for the state of Wyoming in my Sunday paper. The imagery immediately grabbed my eye and I picked it out of the crowd of advertisements. The piece is creative, visually pleasing and has a unique call to action on the back. Here’s a peek at it:

WY Map

WY To Do List

Most of us won’t be advertising in the Sunday paper, but we can still take some marketing tips from the great state of Wyoming (or at least their tourism board). Whether you are designing a print piece, email or something else, here are a few tips taken from this piece:

  • Clean design is good design. Don’t clutter the page with too much text or too many images. White space = good
  • Use fewer colors. Much like the tip above, pick just a few colors and allow them to shine on the page.
  • Create a clear call to action. I love the Wyoming To-Do list with dates, descriptions and URL where I can find more info. It gives me a clear idea of what to do with this piece.
  • Have fun with it. Sometimes we take ourselves and our businesses too seriously. Spend some time thinking of what makes you unique and play it up.

What other marketing ideas can you draw from this piece? Share them with us!

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About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

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