FAQ Friday: Why is consistent branding important?

Keeping Your Company’s Branding Consistent

Using consistent branding (your company logo, imagery, colors, fonts, etc.) when you interact with customers is essential. Your branding represents your company’s identity and personality which established your credibility and reputation. The more consistent your branding is between all of your channels (website, email, postcards), the easier it is for your audience to follow and remember you. Customers will have a cohesive experience with your company as they click from your email to your homepage or as they read your brochure and go to your website for more information. When done correctly it allows you to clearly communicate a consistent message to your target audience.

Here is an example of consistent branding across different types of media:


How consistent is your company’s branding? Are you sending the right message? Take 5-10 minutes and see how your branded communications match. Start with your most popular communication tool, generally a website, and compare the rest of your branded marketing materials.

Here is a quick checklist:

  • Website
  • Email Marketing Templates
  • Social Media Backgrounds, Cover Pages, and Avatars
  • Business Cards
  • Outlook Email Signatures
  • Letterhead
  • Invoices
  • Advertisements
  • Phone Book or Directory Ads
  • Direct Mail Pieces
  • Flyers and Brochures

How’d you do? Tell us!

About Luke Siegle

Joining Swiftpage in July of 2010, Luke currently manages Bright Peak, the creative services division of Swiftpage. A Colorado native, he can be found outdoors skiing, fishing, or hiking. He also enjoys traveling and spending time with friends and family.

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