The “Influencer” and Their Importance

An influencer within an organization is someone who is not the decision maker directly, however heavily influences decision making.  They are important to keep an eye on for many reasons – here are just a couple:

  • If you are in sales, influencers are key people to identify. Their buy-in is critical since their opinion and feedback are valued by decision makers.  Having the buy-in of the influencers in a company can make or break a sales deal.
  • If you’re looking at your organization internally, it’s the influencers that usually have a good pulse on what’s going on, how their coworkers feel, etc.  An influencer is an excellent source to tap for knowledge of employee satisfaction, problems going on that haven’t made it to management or human resources and overall employee satisfaction.  Influencers may also heavily impact the culture if they’re contributing to negativity or counter-acting it with a positive attitude.

Regardless of whether you’re looking to close a sale, or reading the pulse of your own organization, influencers are a tremendous asset to an organization.

Have you identified the influencers in your organization??

About Kassi Johnson

Kassi has been enjoying her time working with Swiftpage since January of 2008. Kassi manages the Swiftpage Technical Support and Customer Care departments. When not working Kassi it typically spending her time practicing Nia, which she hopes to become an instructor in, or on the next adventure that Colorado has to offer her. In addition to finding extreme pleasure in working with Swiftpage she also enjoys spending time in the mountains, making jewelry, painting, spending time with her dog or playing racquet ball.

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